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acuvue  +  define

We deviated from our normal day-to-day product pages and were tasked with designing for a market I was entirely unfamiliar with: the beauty industry...in China. I spent a lot of my free time immersing myself in the ecommerce world of China. It's an entirely different ballpark there. I had to roll up my sleeves and get my colors cranking. And no - I don't know Chinese - all copy was written in English and everything was designed in English, and then translated.

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