Aveeno Sunflower Blend | brittanytwilson

aveeno + sunflower oil

Using competitive analysis along with aligning on a shopper profile and priorities of communication, we built a 7-day photoshoot included 4 talent casts with 4 different hair profiles, a hair stylist, makeup artist and a food stylist.

THE PATH TO PURCHASE

1. generate excitement

Aveeno introduced their consumers to this new shampoo and conditioner through social media, linking directly to the e-Retailer product detail pages shown below.

2. educate & convert

Utilizing clean, crisp & modern design, we educate and entice the shopper by speaking to the features and benefits of these products. Why they need them and why they need these in particular. Our goal on these e-Retailers is to always create a microsite feel; temporarily transforming the shopper to the brand's look and feel rather than whatever retailer website they are on.