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aveeno  +  sunflower oil

1. generate excitement

Aveeno introduced their consumers to this new shampoo and conditioner through social media, linking directly to the e-Retailer product detail pages shown below.

2. educate & convert

Utilizing clean, crisp & modern design, we educate and entice the shopper by speaking to the features and benefits of these products. Why they need them and why they need these in particular. Our goal on these e-Retailers is to always create a microsite feel; temporarily transforming the shopper to the brand's look and feel rather than whatever retailer website they are on.

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Task: market the launch of J&J Vogue's new hair products for 2021, including well known brands. Using competitive analysis along with aligning on a shopper profile and priorities of communication, we worked with the brand's R&D team to work strategically. The 7-day photoshoot included 4 talent casts with 4 different hair profiles, a hair stylist, makeup artist and a food stylist. In the end, we created over 70 unique shots to be utilized across social media and eCommerce for a shopper journey that is seamless and speaks to our consumers in a friendly, approachable manner.

THE PATH TO PURCHASE

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other photo selects

CREATED IN 2021

Account Director: Ariel Knobbe, Amanda Leavelle

Creative Director: David Keating, Lisa Braden

Senior Art Director: Brittany Nguyen

Copywriter: Marija Lazarevic

UX Strategist: Aaron Meyerhoff

Photographer: Tyler Hervery

Production: Jesse Ruffin

Hair: Grace Martin

Makeup: Sameera Ahmed

Project Mangagement: Chelsea Cromar

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