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aveeno  +  sunflower oil

Aveeno came to us with a brand new product line made with simple ingredients for sensitive skin. Though they came to us with a in-store marketing kit, they needed us to further develop the campaign to complete the omni-channel shelf. In conjunction with putting together a content strategy for the digital shelf, I also took their priorities of communication, created a shot list, and developed a custom photoshoot with 3 how-to videos that would live across multiple retailers. From choosing the model to turning a kitchen into a bathroom, I was stakeholder in every part of the process from start to upload. 

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