brittany t. wilson
D E S I G N E R + H U M A N + P E O P L E M A N A G E R
chameleon + coffee
Chameleon Coffee was vastly known for it's ready-to-drink single serve cold brews to drink on-the-go. In 2021, they expanded their products to bagged coffee and multi-serve concentrates - and looked to us to generate creative an Amazon landing page.
THE PATH TO PURCHASE
1. introduce
& explore
At the time of launch, even the most loyal Chameleon shoppers didn't know about their new brews. By manipulating Amazon's modular grids to our advantage, we were able to a create "custom" navigation that gave the shopper a quick sneak peek.
2. either buy now...
We made nearly every lifestyle image "shoppable" - meaning, they could directly add to cart by clicking on the product within the image.
3. ...or click through
We also designed full product detail pages that gave shoppers an in-depth look into the features and benefits of each brew.
CREATED IN 2021
Account Director: Amanda Leavelle
Account Supervisor: Rae Guimond
Creative Director: David Keating
Senior Art Director: Brittany Nguyen
Senior Copywriter: Scott Corbitt
UX Strategist: Aaron Meyerhoff
Project Mangagement: Chelsea Cromar
Content Management: Angela Briddell
​