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chameleon  +  coffee

Chameleon Coffee was vastly known for it's ready-to-drink single serve cold brews to drink on-the-go. In 2021, they expanded their products to bagged coffee and multi-serve concentrates - and looked to us to generate creative collateral for Amazon. Here is our Storefront we created; target goal: make it as much of a branded website as possible using Amazon's modular requirements and restrictive layouts.

THE PATH TO PURCHASE

1. introduce

& explore

At the time of launch, even the most loyal Chameleon shoppers didn't know about their new brews. By manipulating Amazon's modular grids to our advantage, we were able to a create "custom" navigation that gave the shopper a quick sneak peek.

2. either buy now...

We made nearly every lifestyle image "shoppable" - meaning, they could directly add to cart by clicking on the product within the image.

3. ...or click through

We also designed full product detail pages that gave shoppers an in-depth look into the features and benefits of each brew.

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CREATED IN 2021

Account Director: Amanda Leavelle

Account Supervisor: Rae Guimond

Creative Director: David Keating

Senior Art Director: Brittany Nguyen

Senior Copywriter: Scott Corbitt

UX Strategist: Aaron Meyerhoff

Project Mangagement: Chelsea Cromar

Content Management: Angela Briddell

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