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centrum  +  protein

Working alongside some colleagues in New York to develop and execute a digital presence for this new product that sat outside of Centrum's normal vitamin lineup. It involved creating a key visual, building out two Amazon product detail pages, a landing site, and a full suite of static and mobile banners. Oh, and did I mention all of this creative had to be executed in an accelerated timeline? I cracked my knuckles in August and had the collateral live by Labor Day weekend.

THE PATH TO PURCHASE

1. introduce & explore

We built a landing page for Centrum's direct-to-consumer site, going into full detail on this new product using a lot of HTML copy (hello, search!)

2. add to cart

We then built product detail pages in a much more image-forward manner, bringing a fun spin to the look and feel of a traditional Centrum page. In conjunction, we built media banners that clicked directly through to this page.

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