brittany t. wilson
D E S I G N E R + H U M A N + P E O P L E M A N A G E R
love beauty and planet
Using a mixture of lifestyle images, iconography, and representation through color, a team of five(!) art directors seamlessly worked together to create a fun, approachable brandstore page for this iconic brand on a typically plain-colored retailer. We had so much fun bringing the essence of this brand to life on Amazon and are very pleased with the cohesive result! This was truly a group effort that we are proud to show off.
THE PATH TO PURCHASE
1. explore the line
In 2022, we completely revamped their Amazon Storefront to reflect the bright and blocky look of the brand. We wanted this to feel like a microsite within Amazon. And most importantly, we wanted to ensure this was a completely accessible page - utilizing live text where we could rather than embedded text. This allows screenreaders to recognize text as well as allow for language translation.
Want to learn more about a specific flavor? The product detail pages go into depth on flavor profile, caffeine levels, and about Teavana itself.
2. educate & convert
1. educate & convert
Working with UX strategists from our sister agency, we developed an extensive number of pages to show the breadth of the portfolio of products. This allows shoppers to get themselves educated on what they may need for their hair and how we can help. We provided as many shoppable opportunities throughout the page as possible - making it as easy as possible to get these shoppers the products they need!
CREATED IN 2022
Account Director: Stephanie Cotzumi
Account Executive: Robyn Rappaport
Creative Director: Katie McElligot
Associate Creative Director: Erin Pearson
Senior Art Director: Brittany Nguyen, Chishan Jao, Angela Gonzalez
Art Director: Esther Tang
Junior Art Director: Kseniia Daniels
Copywriter: David Hood
Project Management: Briana Onak
​