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KRAFT MAC & CHEESE STAR WARS

As the studio artist for the Kraft Mac & Cheese account, I had the great opportunity to work with the creative and content team to pull together a campaign that incorporates our product into the realm of Star Wars. Through various mediums of digital and print, we were able to successfully execute a fun, award-winning campaign.

NOODLES IN ACTION

Working under the guidance of art director Ryan Dowling and executive creative director David Steinke, alongside DFX retoucher Zach Puetzer, I helped execute these posters through hours of retouching, printing proofs and analyzing color for the C2E2 convention in Chicago. These posters were selected to appear in the Communication Arts – 2015 Advertising Annual.

STAR WARS DIGITAL EXECUTIONS

Alongside art direcor Mauro Martins, copywriter James Beikmohamadi and executive creative director Adam Chasnow, a series of KMC Star Wars digital components were executed within the campaign. These include countdown web banners, website refreshers and ad spots such as Pandora. 

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