brittany t. wilson
D E S I G N E R + H U M A N + P E O P L E M A N A G E R
ogx + coconut fine curls
Using competitive analysis along with aligning on a shopper profile and priorities of communication, we built a 7-day photoshoot included 4 talent casts with 4 different hair profiles, a hair stylist, makeup artist and a food stylist.
THE PATH TO PURCHASE
1. generate excitement
2. educate & convert
Utilizing clean, crisp & modern design, we educate and entice the shopper by speaking to the features and benefits of these products. Why they need them and why they need these in particular. Our goal on these e-Retailers is to always create a microsite feel; temporarily transforming the shopper to the brand's look and feel rather than whatever retailer website they are on.
We used shots of the product that included sensorial scent cues, something that OGX prides itself in. Instagram Stories was the choice here, as it sparked excitement for a new product for its Gen Z and younger millenial audiences.
CREATED IN 2021
Account Director: Ariel Knobbe, Amanda Leavelle
Creative Director: David Keating, Lisa Braden
Senior Art Director: Brittany Nguyen
Copywriter: Marija Lazarevic
UX Strategist: Aaron Meyerhoff
Photographer: Tyler Hervery
Production: Jesse Ruffin
Hair: Grace Martin
Makeup: Sameera Ahmed
Project Mangagement: Chelsea Cromar
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