brittany t. wilson
D E S I G N E R + H U M A N + P E O P L E M A N A G E R
starbucks + refresh
Working closely with our clients, we created a design system that could adapt to the continuous evolvement of the Starbucks brand look and feel and create a space to tell every reason to believe for every Starbucks ASIN on Amazon. The result? 300+ PDPs.
THE DESIGN JOURNEY
1. below the fold
We revamped all the enhanced content, or below-the-fold content, in 2020. On the grand scale of scope, this was a considerably smaller task to take on and allowed the time to make the design system right.






From there, we took on the much larger endeavor of revamping the content above-the-fold. This is content that needs to be tweaked for every size and every retailer. So, imagine just about 300+ variations!
2. basic content

CREATED IN 2020-2022
Account Director: Amanda Leavelle
Account Supervisor: Jane Oliverius, Tatum Major
Creative Director: David Keating
Senior Art Director: Brittany Nguyen
Senior Copywriter: Scott Corbitt
UX Strategist: Aaron Meyerhoff
Designer: Dean Olson
Project Mangagement: Chelsea Cromar, Lisa Karnes
Content Management: Angela Briddell, Mariana Faleiros, Dean Olson
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