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starbucks  +  refresh

Working closely with our clients, we created a design system that could adapt to the continuous evolvement of the Starbucks brand look and feel and create a space to tell every reason to believe for every Starbucks ASIN on Amazon. The result? 300+ PDPs.

THE DESIGN JOURNEY

1. below the fold

We revamped all the enhanced content, or below-the-fold content, in 2020. On the grand scale of scope, this was a considerably smaller task to take on and allowed the time to make the design system right.

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From there, we took on the much larger endeavor of revamping the content above-the-fold. This is content that needs to be tweaked for every size and every retailer. So, imagine just about 300+ variations!

2. basic content

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CREATED IN 2020-2022

Account Director: Amanda Leavelle

Account Supervisor: Jane Oliverius, Tatum Major

Creative Director: David Keating

Senior Art Director: Brittany Nguyen

Senior Copywriter: Scott Corbitt

UX Strategist: Aaron Meyerhoff

Designer: Dean Olson

Project Mangagement: Chelsea Cromar, Lisa Karnes

Content Management: Angela Briddell, Mariana Faleiros, Dean Olson

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DIGITAL DESIGNER  +  ART DIRECTOR  +  PRODUCTION ARTIST  +  DIGITAL SHELF ENTHUSIAST

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