brittany t. wilson
D E S I G N E R + H U M A N + P E O P L E M A N A G E R
unilever // walgreens + untold beauty
We reached out directly to our Walgreens shoppers to ask them for their Untold Beauty stories, photographing them as they do. Giving our shoppers a platform to speak their truth and allows our target audience to be the ones they see when they shop for our brands, not just influencers or stock images.
THE PATH TO PURCHASE
1. generate excitement
2. educate & convert
We created a landing page for this program, giving our shoppers insight into what Untold Beauty is about and how it connects to Unilever's products. These products are meant to nourish and enhance natural beauty - not cover it or filter it. We showcase our shoppers as talent and use their quotes for content. These are real people who really shop at Walgreens and really use our products.
Let's reach our audience where they'll want to meet us - on TikTok. This platform gives us the ability to really spread the stories of our shoppers in a powerful way. So powerful, in fact, that this one has 20 million views and counting.
CREATED IN 2023
Account Director: Tracy Slinkman
Account Supervisor: Kelly North
Strategy Director: Jessica Bydlak
Creative Director: Katie McElligot
Associate Creative Director: Kelvin Hill
Senior Art Director: Brittany Nguyen
Junior Art Director: Brandon Mitchell
Senior Copywriter: Genna Tardi
Photographer: Meika Jiasi
Production: Rachel Duncker
Project Management: Briana Onak
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