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unilever // walgreens  +  untold beauty

We reached out directly to our Walgreens shoppers to ask them for their Untold Beauty stories, photographing them as they do. Giving our shoppers a platform to speak their truth and allows our target audience to be the ones they see when they shop for our brands, not just influencers or stock images. 

THE PATH TO PURCHASE

1. generate excitement

2. educate & convert

We created a landing page for this program, giving our shoppers insight into what Untold Beauty is about and how it connects to Unilever's products. These products are meant to nourish and enhance natural beauty - not cover it or filter it. We showcase our shoppers as talent and use their quotes for content. These are real people who really shop at Walgreens and really use our products.

Let's reach our audience where they'll want to meet us - on TikTok. This platform gives us the ability to really spread the stories of our shoppers in a powerful way. So powerful, in fact, that this one has 20 million views and counting.

Untold Beauty Brand Page - WAG Media Execution.jpg
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CREATED IN 2023

Account Director: Tracy Slinkman

Account Supervisor: Kelly North

Strategy Director: Jessica Bydlak

Creative Director: Katie McElligot

Associate Creative Director: Kelvin Hill

Senior Art Director: Brittany Nguyen

Junior Art Director: Brandon Mitchell

Senior Copywriter: Genna Tardi

Photographer: Meika Jiasi

Production: Rachel Duncker

Project Management: Briana Onak

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